On Monday, June 9, 2025, NESN 360, the direct-to-consumer streaming platform of New England’s premier sports network, shattered its viewership records during Roman Anthony’s MLB debut with the Boston Red Sox. The game drew an 18% higher audience than the previous record set on Red Sox Opening Day 2025, surpassing a 2024 Bruins playoff game. Over 80% of NESN 360 subscribers tuned in to watch MLB’s top prospect’s first game.
The debut boosted NESN 360’s strong 2025, with a 150% increase in average per-game streaming audience and a 68% rise in subscribers year-over-year. NESN’s recent accolades, including Regional Sports Network of the Year by Cynopsis and four regional Emmy Awards, underscore its momentum.
“What an exciting night for the Red Sox and Red Sox fans,” said David Wisnia, NESN CEO. “We’re thrilled with the strong start to the season on streaming and even more excited about what’s ahead, especially with the energy and excitement the team’s young players are bringing to the game.”
Anthony’s Debut by the Numbers
75% more unique viewers than the 2025 season average through June 6
Highest minutes per viewer, 22% above the season average
Record-breaking advertising impressions for a Red Sox game
The Red Sox face the Tampa Bay Rays Tuesday and Wednesday, then host the New York Yankees for a three-game series starting Friday at Fenway Park. Will Anthony’s star power keep driving viewership? Stay tuned!